Sticky (4) Hampton Inn

NOTE: 358 pageviews on LinkedIn as of 3/4/16

Kathy and I had a job to do at Joint Base Lewis McChord (JBLM) and got a room at the Hampton Inn. The morning we were supposed to check in, they sent me an email that said click to check in. It didn't work. That is not sticky, but it went uphill from there.

They didn't have any rooms with king beds so they gave us two queen beds. On the side of the headboard of each bed, we saw these Post-it Notes. I had to do a double take, was this handwritten?

Kathy, with her school teacher writing immediately said no. So I put them side by side. Clearly they are a perfect match, but have that handwritten look which expresses care; that is sticky and I am by no means the only one that has noticed.

The hotel key was the new proximity kind, that doesn't move me particularly, touch, swipe, it is all the same to me. But I accidentally turned my key upside down and there was a picture of a puppy dog wearing sunglasses and Selfie on the bottom of the picture. Apparently someone thinks that is so sticky they are charging $8.99 for the set of six keys.

Sticky (3) Quiznos: Thank you Burning Man

NOTE: This LinkedIn post was not very sticky, only got 93 pageviews as of 3/4/16

Yeah, yeah. We have all seen the news reports. Burning Man is considering suing Quiznos for their ad. The ad is brilliant. But look at all the press. Burning Man just threw a lot of tinder on this fire. This is definitely the sticky of the week, (you know that human car wash might just be the next great startup).

Sticky (2) Duct Tape Billboard

I am the chair for SANS Boston 2016. And as much as we all want to focus on cybersecurity, part of being a chair is the marketing aspect. So I am trying to feed that part of my brain. This has been fun!

Original post: I thought this was brilliant. Not just sticky, but demonstrates "Show, don't tell". If anyone has a high resolution image that you shot and are willing to send it my way, I would be  grateful! Does anyone know where this is?

Follow on information:

8/30/15 One of the STI grad students wrote in, this may not be a real billboard. His thoughts:

"I see a high likelihood that this is an image created by Photoshop and not a snapshot of a real bulletin board.  The sources I viewed(below) showed that it was an image shared about a year ago.  An error level analysis shows different levels of compression around the "3M Holds "label which is an indicator of digital manipulation.

The importance of being "sticky"

When you work on marketing, or a resume, you want your material to stand out from the rest. They call that being sticky. People, including myself, have tried to define sticky. But a picture is worth ... Kathy and I went to Ivar's Seafood Bar for lunch today. Good Experience.

While I was there I saw this old artwork commissioned by Ivar Haglund himself, a great marketer, (and good cook as well). He wanted to get the word out about the quality of his chowder. So it says:  

Not over 3 cups Ivar's clam nectar to any married man without written permission of his wife. No exceptions.

I always heard it was oysters, but some say clams. The ad apparently worked in 1940. And the company took the concept back out for a spin in 2011, targeted at women with the tag words: rejuvenation and invigoration.