Sunday, May 15, 2016

Sticky (24) Pineapple dump

For my physical activity yesterday and today, I rode my trike to Pineapple dump. I think the area just North of Kealia is incredibly beautiful. Kauai used to earn money from sugarcane and pineapples. There was a narrow gauge railroad that carried the cores and skins to an area just North of Kealia beach and they dumped them in the ocean. Most of the time, the currents took them out to sea, but if a strong North wind was blowing all the refuse ended up in Kapaa, stinking up the place.

They say at night you can hear the faint cries of the dead pineapple cores, but I think that is just a legend.

Pineapple dump looking North

Pineapple Dump end of the line

Pineapple dump looking South

The reason I think this is "sticky"(Simple/Unexpected/Concrete/Credible/Emotional)" 

  • Simple: You can seed the simplicity of Pineapple Dump.
  • Unexpected: Trains dumping pineapple cores and skins in the ocean, have you seen that beforE?
  • Concrete: "Concrete details allow us to imagine a scene and, crucially, imagine ourselves in it." [] First off, it is concrete :)  But it is easy to imagine watching the train dump.
  • Credible: The first time I saw this 38 years ago, it was very rural. Nobody in the tourist business knew it was there, or why. Now there is one of those informative park signs telling the story.
  • Emotional: When you think of the ocean turning orange. When you read that if the currents were going in the wrong direction there was a stench over Kapaa. That is going to cause some emotions, especially in the year of an unprecedented die off of the Great Barrier Reef.

Sunday, May 8, 2016

Sticky (23) WD 40

Saw this on facebook, the ad lead in seems a bit racy for 1964, but they are targeting males.

Just about everyone has a can of Water Displacement formulation number 40 around the house. I live a block from the beach in Hawaii and spray all the tools in my tool box a couple times a year. They still rust, but much slower.

The reason I think this is "sticky"(Simple/Unexpected/Concrete/Credible/Emotional)" 

  • Simple: Blue letters on a Yellow block. Shades of Boston Strong
  • Unexpected: There had never been anything like this
  • Concrete: Water Displacement, corrosion
  • Credible: Stuff really works, that is why most guys have a can laying around, what is the first thing that comes to mind when a door lock is acting up?
  • Emotional: They sent goodwill kits to the soldiers in Vietnam so their weaponry would continue to operate in adverse conditions at a time where many Americans were not supportive of our boys.
Here is their history page. Here are some uses of the product you probably never thought of, bet you are just dying to WD 40 the pole of your bird feeder, (squirrels hate the stuff).

Stephen Northcutt is an advisor for the SANS Technology Institute, a cyber-security graduate school and chair of the upcoming SANS Boston 2016, August 1 - 6 where he will be teaching MGT 512, Security Leadership Essentials.