Sticky (11) Adult Trike - Dog Campaign

60 pageviews as of 3/4/16
Lesson learned, I blew it. A post should have a single subject, this has two.

I love to walk, my perfect day would include hiking the Kuilau Ridge Trail when the trailhead is dry. However, all the doctors tell me not to walk more than I have to until my feet get under control. Good think I love to bike as well! Kathy gave me an adult trike as an early Christmas present.

My first hour with it was not sticky, learning to steer it takes a bit of practice and does managing your center of gravity. But now it is very sticky for Ke Ala Hele Makalae, (The path that goes by the coast). Phase II is a block from my house. I still have my bicycle and ride it, but when the path is crowded, this is better since you can go really slow when tourists are meandering, or someone wants to talk story. And people notice it so I am meeting new friends that are frequent users of the path.

My perfect day would also include a trip to a dog park with Yogi. Right now there is a bit of flack between the Kauai Parks and Recreation folks and the users of the Wailua Dog Park. I just ordered 100 bumper stickers and I think they will be "sticky", (Simple/Unexpected/Concrete/Credible/Emotional).  I plan to give some to the Humane Society and the Wailua Dog Park for their respective fund raisers; the odds of people putting them on their cars are much higher if they paid $5.00 for it. And I will put one on the back of the cargo box on my trike, a lot of people walk their dogs on the path.

Sticky (10) Underwater Billboard

127 pageviews, 2 likes, 4 comments as of 3/4/16

Kathy and I do not watch TV, so somehow we missed these commercials. The gimmick, Ivar Hoagland, (Ivar's) had underwater billboards installed in Puget Sound because he believed there would be submarine traffic in the future. Here is one of the Youtube videos "documenting" the event.

I tried to use Google to locate where they have put the boards and failed. If you know the location please drop me a note, I would like to see that.

Lee Neely:  Pretty sure you can't find the locations as this was a marketing ploy (hoax) only - http://www.seattletimes.com/seattle-news/ivars-undersea-billboards-a-hoax-devised-as-marketing-ploy/

Sticky(9) - Do you remember the Sears Catalog?

176 pageviews, 4 likes, 5 comments

I do! And it was sticky. I loved leafing through it. And then the Wish Book. For a blast from the past visit Wishbook web and look through a few of your favorites.

What happened? I don't know, but I got this ACCOUNT CLOSED credit card in the mail. Can't use it for much though, they closed the Sears on Kauai a long time ago.

Sticky (8) - Craft 19 Sumner

125 pageviews as of 3/4/16

Soon after Kathy and I moved to Washington state we visited the town of Sumner. It was quaint. It had a junk shop and a Salvation Army right in the middle of the main street. Kathy said it reminded her of Mayberry from the Andy Griffith show. But it certainly wasn't sticky.

Then the Salvation Army building was put up for sale. Kathy and I explored putting a team of investors together to buy it, it was one of the biggest one story buildings in the town and a perfect location. We brought in the best retail entrepreneur teams that we know and spent three days working on the business plan. Basically divide the space up. A restaurant, or Eastern Washington focused wine bar that is different than anything else in the area, a spa, use all the wall space as an art gallery and some sort of retail. On the second night, my friends looked up at me and asked, "Why are you doing this? You don't need it, your job meets your income needs." I replied that they town needed something like this. Rudy replied, "There is a lot more work to doing something like this than you might think." Then they told me story after story of the things that had happened in their restaurants and stores. The madness passed. That was three years ago.

Today, after puppy training class we wanted to hang around the town for socialization, he has a big test coming up in a couple of weeks. Sorci's is the highest end restaurant in the town and sometimes they will let us sit on their outside table with the puppy. We called ahead and they said no, outside patio was not open tonight. So we decided to walk around; passed around the old Salvation Army building and it was beautiful; totally redone. And there was an outside table, it was a crepe shop, (only one in town), called Craft 19. I hadn't had a crepe in a while. So Kathy, the puppy, Yogi F. Von Kinghaus, and I sat down. While we were eating, a man came out of the building, polishing the windows, he was none other than my primary care physician, Dr. Waldo Dagan. He took us on a tour, the site was first class. He had put together a team of investors, put in a restaurant, the spa opens in a couple of weeks, and there was a multi-use area anchored by financial investing; a very similar implementation of what we had considered.

After the tour, Dr. Dagan said, "The town needed something like this". All I have to say is sticky!

Sticky (7) AI WEIWEI @ The Foundry

103 LI pageviews as of 3/4/16

Sticky doesn't necessarily mean cute or happy. It means something sticks in your mind. May 12, 2008 something happened; something most of us have forgotten. An earthquake in China killed over 70,000 people including over 5,000 students in modern, "earth quake" resistant schools. Ai Weiwei, an artist and activist, created this exhibit at a terrible personal cost to himself and a friend. He endured being badly beaten by the police so that you and I would remember. Here is the overview:

They organized a group called the citizen's investigation so the names of the children would not be lost. Below is a snapshot of the list of names.

Sticky (6), Otis Kenyon is hot, hot, hot

111 LI pageviews as of 3/4/16

How many wineries are in California and Washington, the top two wine producing states in the USA? Somewhere around 4600. How do you get yours to stand out? You need something that helps your label to stick in people's memories!

Who was Otis Kenyon? A dentist. What did he do that was unusual and tends to be remembered? He burned down his competitor's dental office and got caught and was imprisoned. His wife never told his kids about him. But through a forerunner of Familysearch.org, his kids found him.

Later when they opened a winery, they named the label after Otis. The label looks like it was burned on the bottom and they threw in some matches. Those things, plus being one of the best Malbecs I have ever tasted, ensure this label is going stick in this consumer's mind.

Tasting notes: September 28, 2015 Kathy and Stephen, Walla Walla, Otis Kenyon tasting room. 2012, 100% Malbec, 14.3% alcohol from Phinny Hill vineyard, Horse Heaven Hills AVA, 198 cases produced. Dark, garnet meets ink color and depth. Right after opening, fruit first, could not distinguish, moderate, youthful aroma. First taste, off dry-medium sweet, crisp acidity, dry tannins, not strong, just enough to dry the tongue. Good balance between fruit, alcohol, tannins. Flavorful, tart cherry, oak, hint of caramel. Finish, 6 seconds on tongue before it starts to change, fruits drop out, tannins start to rule. We purchased a case, we would give it 3.5 on the Delong scale with every expectation of 4 something next time we open it. We paired with a vegetable broth, pasta, pork and garlic soup and it seemed to work. Conclusion, lay the case down till 2017 and pop a bottle with someone we love. 

Sticky (5) Survey Monkey look out

32 LI Pageviews as of 3/8/16, apparently the world does not agree this is sticky

I took two surveys yesterday. This was the first one. It was at SEATAC Airport right off the Alaska Air regional air gates. You see it as you head into the restroom. It gives you time to think about the question and answer on the way out. That is sticky and they will be able to collect metrics to see how they are doing.

The second was a Survey Monkey. The majority of LinkedIn members do not fill out surveys for a chance to win an iPad, (we already have at least one). We fill out surveys as a contribution to our community, one of the ways we give back. I have a bias against long surveys, but in this case, there really was no alternative. It was a multi-day tour Kathy and I had just completed and there were some safety issues; not sticky, but important. It took 30 minutes to complete, and it sure would have been nice if they had button arrays like the one in the picture at each turn in the tour. And given the traction of IoT, I expect we will see a lot of that in ten years or so.

Sticky (4) Hampton Inn

NOTE: 358 pageviews on LinkedIn as of 3/4/16

Kathy and I had a job to do at Joint Base Lewis McChord (JBLM) and got a room at the Hampton Inn. The morning we were supposed to check in, they sent me an email that said click to check in. It didn't work. That is not sticky, but it went uphill from there.

They didn't have any rooms with king beds so they gave us two queen beds. On the side of the headboard of each bed, we saw these Post-it Notes. I had to do a double take, was this handwritten?

Kathy, with her school teacher writing immediately said no. So I put them side by side. Clearly they are a perfect match, but have that handwritten look which expresses care; that is sticky and I am by no means the only one that has noticed.

The hotel key was the new proximity kind, that doesn't move me particularly, touch, swipe, it is all the same to me. But I accidentally turned my key upside down and there was a picture of a puppy dog wearing sunglasses and Selfie on the bottom of the picture. Apparently someone thinks that is so sticky they are charging $8.99 for the set of six keys.

Sticky (3) Quiznos: Thank you Burning Man

NOTE: This LinkedIn post was not very sticky, only got 93 pageviews as of 3/4/16

Yeah, yeah. We have all seen the news reports. Burning Man is considering suing Quiznos for their ad. The ad is brilliant. But look at all the press. Burning Man just threw a lot of tinder on this fire. This is definitely the sticky of the week, (you know that human car wash might just be the next great startup).

Sticky (2) Duct Tape Billboard

I am the chair for SANS Boston 2016. And as much as we all want to focus on cybersecurity, part of being a chair is the marketing aspect. So I am trying to feed that part of my brain. This has been fun!

Original post: I thought this was brilliant. Not just sticky, but demonstrates "Show, don't tell". If anyone has a high resolution image that you shot and are willing to send it my way, I would be  grateful! Does anyone know where this is?

Follow on information:

8/30/15 One of the STI grad students wrote in, this may not be a real billboard. His thoughts:

"I see a high likelihood that this is an image created by Photoshop and not a snapshot of a real bulletin board.  The sources I viewed(below) showed that it was an image shared about a year ago.  An error level analysis shows different levels of compression around the "3M Holds "label which is an indicator of digital manipulation.

The importance of being "sticky"

When you work on marketing, or a resume, you want your material to stand out from the rest. They call that being sticky. People, including myself, have tried to define sticky. But a picture is worth ... Kathy and I went to Ivar's Seafood Bar for lunch today. Good Experience.

While I was there I saw this old artwork commissioned by Ivar Haglund himself, a great marketer, (and good cook as well). He wanted to get the word out about the quality of his chowder. So it says:  

Not over 3 cups Ivar's clam nectar to any married man without written permission of his wife. No exceptions.

I always heard it was oysters, but some say clams. The ad apparently worked in 1940. And the company took the concept back out for a spin in 2011, targeted at women with the tag words: rejuvenation and invigoration.